OUR MISSION – FANACCI

Mission

Our mission is to empower modern dynamic individuals by making thoughtfully engineered wearables

OUR STORY

"FANACCI was born out of a personal pain. I could not find a clothing brand which I could identify with. I enjoy tech products which have been properly designed to create a great user-experience, and that accommodate my lifestyle. We set out to create clothing that is technologically advanced and versatile, using inspiration from consumer electronics and cars user-experience. 
Our obsession with user-experience (or rather ‘wearer experience’) and quality made us fine-tune every detail in the technology, the fabric, the fitting and functional aspects. And we worked for months with clothing experts, designers and companies from around the globe to make our first clothing line, using material science and engineering principles.

We believe that the next logical step of consumer technology is for tech to be worn. The rise of wearables will create a paradigm shift in the way we interact with technology; creating a man-machine symbiosis to allow us to do and achieve more through the things we wear. And that is where our vision for FANACCI lies- To develop an ecosystem of wearable products to augment peoples lives. The FANACCI team and I, firmly believe in this vision and that we will create products which will redefine the way we think of, use and interact with what we wear."

Farhaan Essoof
Founder/Chief Vision Officer

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